SEOUL/TOKYO -- South Korean instant noodle makers are making a bid for greater market share, with Nongshim building a export-dedicated plant and Samyang Foods setting up its first factory in China, all to serve markets like the U.S., Europe and China.
Business trends
Korean noodle makers ride K-pop boom to grow global share
Nongshim, Samyang build more factories and expand into new markets
The global success of "KPop Demon Hunters" has been a boon for instant noodle makers like Nongshim. (Photo by Nami Matsuura)
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