New Chinese perfume brands smell out success at home

Patriotic youth contribute to new national buying trend

20221115 documents perfume

Documents sells high-end perfumes at shops in Beijing and Shanghai. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI, Nikkei staff writer

SHANGHAI -- In a Chinese fragrance market dominated by European brands, locally perfumes are starting to attract customers, especially among young Chinese, who tend to prefer domestic products to imports.

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