HONG KONG -- Apple unveiled three new takes on the iPhone on Wednesday amid doubts about the company's direction in Asia, particularly in China, where the market is becoming dominated by considerably cheaper local brands.
Business trends
New iPhones debut against rising Chinese competitors
Apple's $749 model will contend with cheaper brands in Asian markets
Tim Cook, CEO of Apple, speaks about the iPhone XS and XS Max at an Apple product launch event at the Steve Jobs Theater in Cupertino, California, on Sept. 12.
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