TOKYO/KOBE, Japan -- Nike shoes were once the unquestioned champion of a prominent long-distance relay race held in Japan, but now the brand has ceded ground to rival shoemakers.
Business trends
Nike shoes lose ground in Japan's Hakone relay race as rivals rally
Adidas and ASICS play catch-up by redesigning footwear with runner feedback
Nike held a near-monopoly on shoes worn by Hakone Ekiden relay runners a few years ago. (Sankei Sports)
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