TOKYO -- Kadokawa, a big Japanese publisher, is beckoning anime lovers to Japan. Actually, it is trying to make pilgrims out of them.
Business trends
Rural Japan counts on anime 'holy sites' to lure foreign tourists
Publishing house Kadokawa partners with Japan Airlines to turn fans into pilgrims
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A popular destination among anime fans is Ibaraki Prefecture's Oarai, the setting for the "Girls und Panzer" series featuring tank battles among schoolgirls. A local train carries the images of the main characters. (Photo by Takuya Fujisawa)
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