MORIOKA, Japan -- A social media post by Major League Baseball star Shohei Ohtani has thrown Japan's traditional Nambu ironware under the international spotlight, catching the attention of a whole new potential customer base for everything from finely crafted kettles to heavy-duty cooking pots.
Business trends
Shohei Ohtani social media post pitches traditional Japanese ironware to world
Centuries-old craft gets upswing from baseball superstar's attention
The Miyabi model of traditional kettle is displayed in northeastern Japan. Interest in the product surged after it featured in a social media post by baseball superstar Shohei Ohtani. (Photo by Park Sang-oh)
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