DALIAN, China -- Despite a growing diplomatic boycott of the Beijing Winter Olympics, many businesses are jumping head first into the Chinese market hopeful that the Games now less than two months away will stoke greater interest in skiing and other winter sports.
Business trends
Ski brands go for gold in China ahead of Beijing Olympics
From Bogner to Goldwin, big names bet on winter sports boom in the country
Russia's Sergey Ridzik competes in the FIS Ski Cross World Cup in Zhangjiakou on Nov. 27. Companies hope that skiing will gain momentum in China with the upcoming Beijing Winter Olympics. © Reuters
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