South Korea's SK Group bets big on Vietnam's 100m consumer market

Third-ranked chaebol looks to transform VinCommerce into another Amazon

20210604N VinCommerce

VinCommerce, one of SK Group's investment targets, runs convenience stores and supermarkets across Vietnam. (Photo by Tomoya Onishi)

TOMOYA ONISHI and KOTARO HOSOKAWA, Nikkei staff writers

HANOI/SEOUL -- Long a laggard in developing business overseas compared to rivals Samsung and Hyundai, South Korea's SK Group is making a bold move into Vietnam in an attempt to catch up by  tapping the country's wealth of youthful consumers.

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