TOKYO -- Snail slime, salmon eggs and white jelly mushroom extract are some of the popular ingredients in cosmetics these days, as millennials turn to South Korean and Japanese brands that propose innovative ways to enhance the skin.
Business trends
South Korean and Japanese brands paint the new face of beauty
Focus on skin care and mix of exotic ingredients capture hearts of millennials
Cosme Decorte, a premium brand from Japan's Kose, has grown popular in China thanks to word-of-mouth among tourists visiting Japan. (Photo by Motokazu Matsui)
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