BANGKOK/GUANGZHOU -- Consumer-focused Southeast Asian companies are tapping into demand in China, finding growth despite deflationary pressure by focusing on such added value as health benefits and luxury.
Business trends
Southeast Asian companies go premium to court Chinese consumers
Rich shoppers seen springing for imported coconut water, luxury hotels even in weak economy
IFBH, which was founded in Thailand, has become the top player in China's coconut drink market, with a 34% share as of 2024. (Photo by Kenya Akama)
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