TOKYO -- When Apurva Purohit joined Twitter in 2012, it was mainly a market research tool. As president of Jagran Prakashan, one of India's largest media companies and publisher of the Times of India, she wanted to understand the new generation of digital consumers.
Business trends
Tweets by Asian CEOs help to anchor employees amid COVID
Over 90% of India, Singapore workers expect top execs to engage on social media
As the pandemic stretches into 2021, social media may grow more critical to business leaders looking to attract and retain talent and customers. (Source photos by Getty Images and Reuters)
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