TOKYO -- The throngs of people lining up to buy face masks at Uniqlo stores in Tokyo show something the fashion retailer and its rivals understand: Even for an everyday product, consumers have an eye for brands.
Business trends
Under Armour faces off with Uniqlo in activewear masks
Battle of brands heats up as wearers look beyond disposable coverings
r.jpg?width=780&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto)
Masks are becoming a commonplace accessory as the coronavirus pandemic persists. (Photo courtesy of Under Armour)
Read Next
Latest on Business trends
