Vietnam's small vendors fight supermarkets with social media

Traditional markets try new ways to keep old customers as retail sector morphs

20190401 hanoi market 2

A growing middle class in Vietnam is creating a rise in supermarkets and convenience stores, but traditional markets are still holding on. © Reuters

TOMOYA ONISHI, Nikkei staff writer

HANOI -- Small vendors in Vietnam are pulling out all the stops to counter the onslaught of Western-style supermarkets, convenience stores and the like that are gradually changing the retail sector.

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