HO CHI MINH CITY -- Dozens of homegrown Vietnamese coffee shop chains are rapidly expanding their networks in a market that analysts say local operators understand better than international names like Starbucks can.
Business trends
Vietnamese coffee scene heats up while Starbucks takes its time
New chains target millennials in one of Southeast Asia's youngest markets
The Coffee House caters to young Vietnamese consumers looking for an affordable yet trendy place to relax. (Courtesy of The Coffee House)
Read Next
.jpg?width=700&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=394)
Latest on Business trends
