TOKYO -- As the World Athletics Championships 2025 kicked off in Tokyo on Saturday, the drama has not been limited to just the track: The corporate hospitality race has also heated up.
Business trends
World Athletics Championships sparks Japan's corporate hospitality race
Ticket seller's VIP boxes, priced up to $43,000, fuel demand from international firms
Pia's VIP suites provide terrace seats that let spectators feel the pulse of the competition firsthand, along with air-conditioned private spaces designed for relaxed socializing. (Photo by Marimi Kishimoto)
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