Yamaha fights for pole position in Philippine motorcycle market

Plant expansion to double production capacity as company duels with Honda

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A Yamaha production line in the Philippines. The country is the sixth-largest motorcycle market in the world, making it an important battleground in the company's fight for dominance with Honda. (Photo courtesy of Yamaha Motor)

TSUYOSHI TAMEHIRO, Nikkei staff writer

TOKYO -- A little more than 10 years after entering the Philippine motorcycle market, Japan's Yamaha Motor is closing in on compatriot and local market leader Honda Motor.

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