Hyundai, Panasonic and LG join metaverse rush at CES 2022

Asian players eagerly begin quest for growth but path to profit is unclear

20220105 Hyundai CES Metaverse

Hyundai unveiled "metamobility" at CES 2022, a concept that combines the metaverse and mobility. (Photo courtesy of Hyundai)

YIFAN YU, Nikkei staff writer

LAS VEGAS, U.S. -- Exhibitors at the CES 2022 electronics show have been eager to jump on the metaverse bandwagon and Asian companies are no exception -- even if they are still figuring out what, exactly, the futuristic concept means.

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