Sony looks to generate subscription revenue from EV business

Japanese group seeks to replicate Aibo's monthly fees for software updates

20220106N Sony EV prototype

Sony's Vision-S 02 prototype features monitors instead of a traditional dashboard, part of the company's push to extend its recurring revenue model to cars. (Photo by Kazuyuki Okudaira)

KAZUYUKI OKUDAIRA, Nikkei staff writer

LAS VEGAS -- Sony Group plans to develop a new electric vehicle business that will generate recurring revenues from services including software and content updates, just like the subscription fees from its Aibo robots.

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