LAS VEGAS, U.S. -- Honda Motor's CEO said the company will "fight for our survival" with electric vehicles designed for the global rather than regional markets, acknowledging that the company is struggling with its current EV strategy in markets like China.
CES 2024
Honda to start from 0 to address its EV woes in China and elsewhere
CEO says automaker will 'fight for survival' as it revamps its lineup
Toshihiro Mibe, president and CEO of Honda, speaks at CES in Las Vegas on Jan. 9. He acknowledged that "going forward with the EV business will be difficult." (Photo by Ryohtaroh Satoh)
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