South Korea splashes out on CES's prime startup zone as China lies low

Almost 500 companies set up booths, more than any other nation

20240112N CES seoul

South Korean startups made a strong showing at the CES tech trade show in Las Vegas this year. (Photo by Cissy Zhou)

CISSY ZHOU, Nikkei staff writer

LAS VEGAS, U.S. -- Nearly 500 startups from South Korea set up booths at Eureka Park, a competitive arena at the CES tech trade show in Las Vegas that provides more than 1,000 of the world's "most promising tech pioneers" with the opportunity to showcase their ingenuity and connect with investors.

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