SHANGHAI -- Alibaba Group Holding is shifting its focus back to e-commerce in a push to revive earnings, tapping content creators and cheap prices to compete in an increasingly crowded market.
China tech
Alibaba returns to e-commerce roots as competition heats up
Livestreams and discounts offered on Taobao to lure young shoppers
Alibaba recently launched a new platform on Taobao that features livestreams and other content the company hopes will draw potential shoppers. (Photo by Tomoko Wakasugi)
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