HONG KONG -- China's second-largest e-commerce group, JD.com, topped market expectations for quarterly revenue but fell short on net profit, as the company known for high-end products boosted efforts to sell to shoppers on tighter budgets.
No. 2 e-commerce group shifts to rural users as urbanites tighten wallets

A JD.com delivery man makes the rounds in Beijing. The e-commerce group is putting more emphasis on consumers beyond China's biggest metropolises. © Reuters
HONG KONG -- China's second-largest e-commerce group, JD.com, topped market expectations for quarterly revenue but fell short on net profit, as the company known for high-end products boosted efforts to sell to shoppers on tighter budgets.