Baidu and Google dominance in search rattled by new players

Turned-off by targeted results, Asian users turn to ByteDance and DuckDuckGo

20190911 Google X BaiDu

Google and Baidu dominate the global market for online search, but upstart companies and new technologies are sharpening competition and giving users more choices.

YUSUKE HINATA, Nikkei staff writer

GUANGZHOU -- Last June, a website promising Chinese students it could get them into university "through the back door" featured prominently among the results of Baidu, China's top search engine. But the site was a phishing scheme that put students' personal data at risk and swindled them into paying for phony plans to get into school.

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