China consumer drone battle heats up as Insta360 takes on DJI

Rivals enter each other's domains, seeking growth tied to 360-degree cameras

20250909N Insta360

Insta360's Antigravity A1 is operated with one hand using a controller that can be pointed up, down, left or right to fly in that direction. (Photo by Itsuro Fujino)

ITSURO FUJINO

GUANGZHOU -- Competition is intensifying in China's consumer drone industry as Insta360, the world leader in 360-degree cameras, enters the market while top global drone maker DJI starts selling 360-degree cameras, and both face tariffs in the critical U.S. market.

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