BEIJING -- Qubu is a Chinese fitness app that started users off with a simple task: walk 4,000 steps a day for 45 days. If they managed to stay active in that month and a half, they received 15 "candies" -- Qubu's in-app virtual currency.
Quickly built apps like Qubu draw users with promise of cash

Amid a top-down push in China to embrace blockchain technology, experts say it is being used as a buzzword to draw people into scams. (Nikkei illustration)
BEIJING -- Qubu is a Chinese fitness app that started users off with a simple task: walk 4,000 steps a day for 45 days. If they managed to stay active in that month and a half, they received 15 "candies" -- Qubu's in-app virtual currency.