SHANGHAI -- Apple created quite the buzz when it announced it would hold its livestreaming event on China's Tmall online marketplace during the country's annual "618" midyear shopping festival.
China tech
China's new wave of 'live commerce' relying less on influencers
Apple and JD.com turn to employees and virtual hosts for e-commerce livestreams
Livestreaming from the Shanghai auto show in April. (Photo by Tomoko Wakasugi)
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