China's online grocers fight for survival in overcrowded market

Alibaba unit rises above price wars and labor shortage while Missfresh falls

20220816 China delivery MissFresh

A Missfresh hub in Shanghai in June 2021. The option for same-day delivery was one of the platform's distinguishing features. © Reuters

YUSUKE HINATA, Nikkei staff writer

GUANGZHOU -- After expanding fivefold in as many years, China's market for online grocery deliveries is at a crossroads as it faces a debilitating price war and worker shortage.

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