China's Pinduoduo launches U.S. e-commerce site in first foreign push

Tencent-backed platform is up against Amazon and Shein for slice of massive market

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Pinduoduo's shopping platform Temu went live for U.S. users on Sept. 1. (Screenshot from Temu website)

CISSY ZHOU, Nikkei staff writer

HONG KONG -- Chinese e-commerce platform Pinduoduo has quietly launched in the U.S., aiming to crack a market dominated by Amazon but where China's fast-fashion heavyweight Shein is also making inroads.

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