China's Xiaomi faces uphill battle to repeat India success in Japan

Phone maker's 'pig in a typhoon' strategy may not fly in shrinking market

20191218 xiaomi photo

The Chinese smartphone maker owes much of its growth to success in Asia, but an aging, shrinking Japanese market that already has many smartphones is a challenge. (Photo by Kai Fujii)

SHUHEI YAMADA, Nikkei Asia Tech chief editor

TOKYO -- Xiaomi may hail from the world's largest smartphone market -- China -- but it has become one of the biggest handset makers largely by virtue of international expansion.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.