China's Xiaomi opens first physical stores in Japan, targeting families

New outlets sell smart home appliances; Oppo makes play for TV market

20250428 xiaomi store

Xiaomi's first store in Japan, located in Aeon Mall Urawamisono, showcases over 160 products, ranging from smartphones to robotic vacuum cleaners. (Photo by Norika Taguchi)

NORIKA TAGUCHI

TOKYO -- China's home electronics companies are intensifying their push into Japan's smart appliance market, combining internet-connected smart functions and aggressive pricing, backed by global sourcing, to court Japanese households.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.