China tech companies battle behind scenes of top New Year show

Douyin chalks up win for upstarts with 'red envelope' sponsorship

20210302N ByteDance

Presenters on the Spring Festival Gala program told the audience to open the Douyin app for a "red envelope" giveaway.

SHUHEI YAMADA, Nikkei Asia Tech chief editor

TOKYO -- Relaxing in front of the television on Lunar New Year's Eve to watch CCTV's Spring Festival Gala is a tradition for more than 1 billion people in China, and the variety show airing on the state-run broadcaster provides an opportunity to gauge the state of play in the country's fast-moving internet industry.

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