Chinese online retailers' competition heats up in U.S. and Europe

Alibaba, Pinduoduo and ByteDance seek new overseas markets as growth slows at home

20230208 Shein and Temu

Chinese online fashion brand Shein has opened pop-up stores around the world while Pinduoduo's Temu entered the U.S. market last year. (Source photos by AP and screenshot from App Store) 

CISSY ZHOU, Nikkei staff writer

TOKYO -- After years of fierce competition in Southeast Asia, Chinese online retailers are gearing up to tap more mature markets in North America and Europe.

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