Chinese smartphone maker Realme goes home for growth

Brand has won over buyers in India and Indonesia but domestic market is next step

Sky Li, founder and chief executive of Realme (Source photos by Reuters)

CK TAN, Nikkei staff writer

August 18, 2020 14:43 JST

SHANGHAI -- Many Chinese tech companies have built their international operations on a strong domestic base. Not so Realme, the upstart smartphone brand, which is taking the opposite approach -- coming home to take on bigger industry rivals after making a name in emerging markets.