SHANGHAI -- Chinese e-tailer JD.com opens its first brick-and-mortar mall this month in the city of Xi'an, looking to further blend online and offline retail operations.
VR and interactive elements intended to forge e-commerce synergies

JD Mall will offer interactive shopping experiences, including through the use of virtual reality. (Photo courtesy of JD.com)
SHANGHAI -- Chinese e-tailer JD.com opens its first brick-and-mortar mall this month in the city of Xi'an, looking to further blend online and offline retail operations.