Look out, Alibaba: Pinduoduo surges into top ranks with 680m users

Founded by ex-Googler, Chinese e-tailer creates social media buzz to sell in bulk

NAOKI MATSUDA and ALEX FANG, Nikkei staff writers

SHANGHAI/NEW YORK -- Pinduoduo, a company founded by a Google alumnus, has grown quickly from an upstart to a top player in a Chinese e-tail game long dominated by its two leading companies by tapping the power of social media and marrying it with bulk purchases.

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