China techLook out, Alibaba: Pinduoduo surges into top ranks with 680m users
Founded by ex-Googler, Chinese e-tailer creates social media buzz to sell in bulk
Pinduoduo displays two prices for products on its platform: one for an individual shopper, and another for a group buying in bulk. © Getty Images
NAOKI MATSUDA and ALEX FANG, Nikkei staff writers
September 27, 2020 05:40 JST
SHANGHAI/NEW YORK -- Pinduoduo, a company founded by a Google alumnus, has grown quickly from an upstart to a top player in a Chinese e-tail game long dominated by its two leading companies by tapping the power of social media and marrying it with bulk purchases.