SHANGHAI -- At a department store here this month, a cosmetics sales clerk touted the virtues of a product designed for sensitive skin. Moments later, customers were flocking to buy.
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A sales clerk at a Shanghai department store advertises products during a "live commerce" stream. (Photo by Naoki Matsuda)
SHANGHAI -- At a department store here this month, a cosmetics sales clerk touted the virtues of a product designed for sensitive skin. Moments later, customers were flocking to buy.