Oppo tops Huawei to regain title of China's top phone brand

Low-cost maker relies on huge store network as rivals diversify

20210419N Oppo store

An Oppo shop in Guangzhou: The brand's extensive store network has helped propel its sales growth in China. (Photo by Takashi Kawakami)

TAKASHI KAWAKAMI, Nikkei staff writer

SHANGHAI -- Oppo outstripped compatriot Huawei Technologies to become China's No. 1 smartphone brand in January and likely stayed at the top during the first quarter of 2021, as its latest models won customers away from a rival hit hard by U.S. sanctions.

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