GUANGZHOU -- Joy of Life, a new mobile game that puts players in the shoes of wuxia martial arts heroes journeying through a fantasy version of ancient China, illustrates Tencent Holdings' new model for its core entertainment business.
As ad revenue dives, fiction from users provides fodder for entertainment business

China Literature's apps give readers access to a huge trove of online novels. (Photo by Yusuke Hinata)
GUANGZHOU -- Joy of Life, a new mobile game that puts players in the shoes of wuxia martial arts heroes journeying through a fantasy version of ancient China, illustrates Tencent Holdings' new model for its core entertainment business.