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A farmer in China's Shaanxi province is live-streaming his tips for choosing apples via Douyin, the Chinese version of short video app TikTok. (Photo by Michelle Chan)
COCO LIU, Nikkei staff writer
HONG KONG -- Zhao Zhongqiang is a TikTok addict. Every day, the 44-year-old from a farming village in northern China's Shaanxi province spends hours scrolling down the viral video streaming app that has taken both China and the world by storm. And who can blame him?