TikTok to enter Japan e-commerce as it seeks expansion outside US

Chinese app diversifies revenue sources amid uncertainty in American market

20250426N TikTok Shop

TikTok shop in exhibition in China's Fujian province. The Chinese video-sharing app is expanding its e-commerce service to Japan. (Photo by Tomoko Wakasugi) 

TOMOKO WAKASUGI

SHANGHAI -- TikTok will enter the online shopping industry in Japan within the next few months, Nikkei has learned, as the Chinese video-sharing app rushes to expand business outside the U.S. where it faces a deadline for a possible ban.

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