SEOUL -- Leading South Korean e-retailer Coupang is investing aggressively in response to cutthroat competition both from domestic and new Chinese rivals, even as the mounting costs drive the company into the red.
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Alibaba and Temu threaten Coupang's e-commerce crown in South Korea
Online retailer falls into red as it ramps up investment to defend share
Coupang leads South Korea's e-commerce market, though rivals like Naver are fast catching up. © Reuters
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