SHANGHAI/HONG KONG -- A unit of China's Alibaba Group Holding on Monday said it has appointed retired football superstar David Beckham as its first global brand ambassador, as the conglomerate aims to accelerate its overseas expansion.
AliExpress makes soccer star its first global ambassador as competition escalates
David Beckham waves to fans at a friendly match in Hong Kong involving the team he co-owns, Inter Miami. The retired superstar will be the first global brand ambassador for China's AliExpress. © Reuters
SHANGHAI/HONG KONG -- A unit of China's Alibaba Group Holding on Monday said it has appointed retired football superstar David Beckham as its first global brand ambassador, as the conglomerate aims to accelerate its overseas expansion.