As Japan's boardrooms gray, Sanrio bucks trend with younger directors

Owner of Hello Kitty brand finds growth path with multigenerational board

20250219N Hello Kitty

With a change in leadership from founder to grandson, Sanrio has achieved significant growth in the high-margin licensing business overseas. (Photo by Mai Kitagawa)

KENTARO TSUTSUMI

TOKYO -- The boardrooms of publicly traded companies in Japan are becoming older, a trend that critics say poses risks in the digital age and has spurred calls for more age diversity in leadership roles.

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