ASICS gains ground as shoe of choice for elite marathon runners

30% of competitors wear Japanese brand at World Athletics Championships

20250916N runners MAIN

In the men’s race, many sported bright-colored, deep-soled shoes, including Japan’s Ryota Kondo, who finished in 11th place. © Kyodo

TAKESHI WATANABE

TOKYO -- The race is heating up among top running shoe brands for elite marathoners, as evident in this week's World Athletics Championships in Japan's capital, where shoe maker ASICS was on full display.

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