TOKYO -- ASICS has overtaken Nike and Adidas in a key running shoe segment while eclipsing them in profitability, as the Japanese sportswear maker focuses on developing apps and expanding event platforms for running enthusiasts.
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ASICS outshines Adidas, Nike by winning over running enthusiasts
Japanese sports shoes maker aims to replicate its success across Asia
ASICS aims to keep growing revenue while maintaining superior profitability compared with its rivals. © Reuters
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