ASICS to bring Onitsuka Tiger brand back to US in 2027

Japanese company eyes North American return amid strong sales in Asia, Europe

20250707N Onitsuka Tiger

ASICS will rename a shoemaking subsidiary and dedicate it to the Onitsuka Tiger brand. (ASICS)

MUNEMASA HORIO

KOBE, Japan -- Japanese sporting goods maker ASICS plans to bring its luxury brand Onitsuka Tiger back to North America as early as 2027 in light of expanding profits in Asia and Europe, the company announced Monday.

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