At Euro 2024, China's BYD runs with sponsorship deal despite EV tariff row

Chinese companies hold five of top 13 sponsor slots for soccer tournament

20240620N Euro 2024 signboard

An ad for BYD is displayed pitchside during a match between Portugal and the Czech Republic for the UEFA European Football Championship on June 18. © Reuters

ITSURO FUJINO, Nikkei staff writer

GUANGZHOU -- Companies from China make up five of 13 official global sponsors of the UEFA European soccer championship being hosted in Germany, including electric-vehicle maker BYD, despite trade tensions.

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