Bubbly beverage shoots Takara to top spot in Japan's sake market

Creating the right fizz and buzz key to success of brewer's 'Mio' sparkling sake

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Mio, a bottled sparkling sake, has helped Takara Shuzo become Japan's largest sake brewer in terms of shipments.

SAYO YAMAMOTO, Nikkei staff writer

TOKYO -- Sake brewer Takara Shuzo is toasting a very good 2018, having shipped the largest amount of sake in Japan last year on sales driven by the popularity of Mio, a sparkling version of the country's traditional beverage.

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