Casio brings scientific calculators to classrooms in Thailand, Egypt

Japanese company sees expansion opportunities in Global South even in smartphone era

20250807N Casio 2

Casio is promoting calculators as a teaching tool in countries such as Egypt. (Casio)

NORIKA TAGUCHI and MIINA FUJIKI

TOKYO -- Casio Computer is looking to schools in Global South countries such as Thailand and Egypt as markets for its scientific calculators, leveraging the brand power of the nearly 60-year-old Japanese business to keep it relevant in the era of smartphones.

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