China's KFC, Pizza Hut operator sets 30,000 store goal for 2030, up 71%

Yum China sees 'positive' signs of consumer sentiment pickup, CEO says

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A Pizza Hut location in Shenzhen. Yum China, which runs the pizzerias along with KFC outlets in China, is planning an aggressive expansion drive. (Photo by Wataru Suzuki)

WATARU SUZUKI

SHENZHEN -- Yum China, the operator of KFC and Pizza Hut restaurants in the country, has unveiled ambitious plans to expand to 30,000 outlets by 2030, with a focus on boosting the number of franchise locations in smaller cities.

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